Battelle has granted an exclusive license for a technology that will help
clothing shoppers find better fitting clothes easily and quickly, as well as
assess their overall fitness.
Unique Solutions Ltd. plans to revolutionize the apparel industry by
introducing scanning kiosks near retail locations that provide quick and
accurate sizing information. The kiosks will inform shoppers—at no cost—on the
best fitting and most flattering styles from many of the largest brand name
apparel lines. Unique Solutions has launched this service at the largest retail
shopping mall in the United States—King of Prussia Mall in Pennsylvania.
Additional installations are planned around the country and ultimately Unique
Solutions is expected to have the largest database of body measurements in
The 3D body holographic technology employed in the kiosks is based on
scanning technology initially designed to protect air travelers. The technology,
which was developed at Pacific Northwest National Laboratory in Richland, Wash.,
utilizes harmless millimeter waves that penetrate clothing and reflect off of
the body, sending signals back to a transceiver. The transceiver then sends the
signals to a high-speed computer, which then can reconstruct them to create a
visualization tool for security applications or compile a detailed series of
body measurements for clothing fitting and health/wellness applications.
The PNNL-developed technology was previously licensed by Battelle for use in
security applications and is currently being deployed by the Transportation
Security Administration in airports across the United States, where it can
rapidly identify hidden objects—including plastic, ceramic, and other
non-metallic weapons. It has its roots in three-dimensional holograph imagery
created at PNNL in the 1970s for nondestructive evaluation of nuclear reactors.
In 2004, the technology won the prestigious R&D Magazine‘s Editor’s
Choice Award as “Most Promising New Technology.”
The scanning systems can also be used to quickly and accurately collect
useful and relevant body measurement
data during the scanning process. This data can then be used by the customer for
a variety of purposes, including clothing fitting, but also eventually for
helping individuals track their fitness and wellness goals.