Body scanning technology helps style-conscious shoppers

A 3D body scanning system will help shoppers find better-fitting clothes  easily and quickly, as well as assess their overall fitness.

The technology behind the system was originally developed at Pacific  Northwest National Laboratory (PNNL) in Richland, Washington. Now, it has been  licensed to Unique Solutions, which is introducing scanning kiosks based on it  near retail locations throughout the US.

In use, the system uses millimetre waves that penetrate clothing and reflect  off the body, sending signals back to a transceiver. The transceiver then sends  the signals to a computer, which then can reconstruct them to create a detailed  series of body measurements.

The kiosks based on the technology will then present shoppers with the best  fitting and most flattering styles from many different lines of apparel. Unique  Solutions has already launched the service at the largest retail shopping mall  in the US — the King of Prussia Mall in Pennsylvania.

The PNNL-developed technology was previously licensed for use in security  applications and is currently being deployed by the Transportation Security  Administration in airports across the US, where it can identify hidden objects,  including plastic, ceramic and other non-metallic weapons.

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