The end of BOGOF: Even bulk-buy deals failing to tempt hard-up shoppers

20th Oct

The value of BOGOF is decreasing with most of the time the value bigger packs are actually more expensive than buying individually resulting in most of the food being thrown away and increasing the percentage of wastage.


The end of BOGOF: Even bulk-buy deals failing to tempt hard-up shoppers


  • Cash-strapped shoppers are turning away from supermarket bulk-buy offers in a bid to cut costs and food waste
  • It said retailers were increasingly finding multi-buy deals such as ‘buy-one-get-one-free’ less effective.


 It said: ‘Some retailers suggest that multi-buy promotions were becoming less effective. [This is] perhaps because consumers had become more focused on containing spending, or reducing waste.’ (Bank of England)


  • It comes after such deals were attacked by the Office of Fair Trading for repeatedly misleading shoppers
  • ‘bigger value’ three-tin pack of Princes tuna for £5.68 was found to be nearly £1 more expensive than buying three individual tins.
  •  Local Government Association said multi-buy deals are partly responsible for a £13.7billion-a-year mountain of wasted fresh produce.
  • The Association complained that deals on products with a short shelf life mean a lot of food is thrown away.

Shelving multi-buys: Shoppers have become increasingly suspicious of supermarket deals
Tempting: Shoppers are bombarded with deals in supermarkets

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