Tasks about how the younger generations X and Y are not as loyal as the older generation and baby boomers
- The Gfk Automotive Intentions and Purchases Study — which monitors consumer demand for vehicles — showed that car buyers from the X and Y generations may be more concerned with new technology and electronics than automobiles.
- Generation X (born 1965–1980) and Generation Y (1981–1994) have demonstrated much lower tendencies towards brand loyalty than their older counterparts
- overall brand loyalty might begin to slide even lower in the next few years
“Younger purchasers, Generations X and Y, are least brand loyal, while Boomers and Pre-Boomers remain brand loyal, at the moment, manufacturers are still enjoying the brand loyalty of the older generations.’
Doug Scott, senior vice president of Gfk Automotive